VISIONAIRE presents an artist commercial of VISIONAIRE 65 Free by Galen Pehrson.
Remember when Andy Warhol was filmed eating Burger King? How about Salvador Dali’s explanation of Alka Seltzer? Back in the day, artists and brands worked together and changed the game of advertising. For our 25th anniversary, we invited artists to create their own creative commercials inspired by their favorite issue of VISIONAIRE. Through our curatorial partnership with Cadillac House in downtown NYC, we exhibited a selection of these commercials as a gallery installation in 2016.
Ironically, these commercials do not serve their normal purpose of commerce. VISIONAIRE presents this purely as experimental art and non-traditional film, expanding the boundaries of what is considered publishing and the way we view and experience art and fashion.
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