Movie Themed Screen Printing For the Contemporary T-Shirt Market

People everywhere follow movies as a prime source of entertainment. Movies inspire, excite and fascinate us with their enchanting stories, technical wizardry and charismatic characters.

The recent trend followed in our movie industry is to integrate film promotion with tie-in merchandising. And t-shirts are the most common form of merchandise generally associated with the movies and their famous themes.

T-Shirt Screen Printing displaying legends and movie stars

Stars are the lifeblood of our movie industry. It is around the ‘artists’ that stories and plots weave their mesh to attract audiences. That is the reason why they are called as “stars”. People spend virtually thousands of dollars on buying anything associated with their favorite movie actor or actress. Popular visages of characters like Harry Potter and Jack Sparrow are often used as popular designs for t-shirt prints. Sometimes, the stars are concentrated without being affiliated with any particular role or character played by them. For instance Marilyn Monroe has been a popular choice of t-shirt designer’s world over. Screen printing, as the most used printing medium for t-shirt designing has adopted such themes ever since the 60’s and 70’s. And the trend is continuing even today. In fact, the trend is catching up faster than before as fashion cycles back to the classic eras.

T-Shirt screen printing with themes based on legendary scenes are also quite special. It is a great way to display your attitude and taste. It is stylish as well as contemporary. The themes undergo changes as new movies and characters enter the stardom. Thus, even though the culture of printing theme based t-shirts is quite old, the trend is evergreen.

It is true that digital printing has given a more realistic face to the fabric printing world. Yet, screen printing has its own position, irrespective of the reach of digital revolution. Screen printed themes have an aura of their own, that cannot be attained by photo-realistic printing. Especially, if you are choosing t-shirts depicting classic movies or classic stars, then screen printing would certainly make it look more rich and valuable. Cost is yet another factor that has led to the popularity of screen printed t-shirts. Digital printed t-shirts are generally expensive. And when they are printed with movie themes or characters, the cost is simple doubled. This is the reason why screen printed t-shirts are more in demand when it comes movie themes.

Tie-in merchandising has always been a profitable affair for the marketers. Besides, t-shirts we often find bags and caps being displayed outside theaters and malls. These accessories are printed with promotional themes taken from the films. It could be a scene or the character caricatured to represent the true theme of the movie in every possible sense.

Poster designs, movie stills and close up images of a movie’s main star are some of the best promotional themes used for t-shirt printing. Heavy budgeted films with enormous franchises, like Jurassic Park, Spiderman, Titanic, Harry Potter, Star Wars, Star-Trek etc have productively marketed their tied-in merchandises.

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